Starting a new career on your own? Why you need to be a Hunter Gather.

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Why You Need to Become a Hunter-Gatherer to Build Your Business

Let’s talk about what most business schools, coaching certifications, and professional trainings won’t tell you.

Whether you’re starting a coaching practice, law firm, creative business, or real estate career—there’s a hard truth waiting for you: Regardless of your degree, your license, and your training don’t build your business. Hunting does.

That may sound primal—and it is. If you’re launching something of your own, you’ve left the safety of the corporate cave. There’s no payroll department. No built-in clients. No marketing team. It’s just you, the wilderness, and whether or not you ate this week.

And yet, people spend tens of thousands of dollars learning how to be a coach, be an attorney, or be a financial advisor—but never learn how to hunt.

That’s why the failure rates are so high:

• 80% of restaurants close within five years.

• 80% of real estate agents quit before they ever earn a living.

• Thousands of new coaches, consultants, and creatives never get off the ground.

It’s not because they’re bad at what they do. It’s because no one taught them how to hunt.

The Real Reason Most People Never Launch:

I often work with people who are launching second careers—usually in their late 30s to mid-50s. They’re leaving corporate or educational institutions, looking for freedom, meaning, and a business they can own.

And I’ve seen a pattern.:

They have experience.

They have training.

They’ve got something valuable to offer.

But they get stuck. Not because they’re lazy. Not because they don’t want it.

They get stuck because they don’t know how to go out and get it.

They weren’t trained to think like a hunter.

In a job, food comes to you (in the form of a paycheck). In business, you have to find the prey, track it, understand it, and make the offer. Over and over again.

Most people aren’t emotionally or mentally prepared for that level of pursuit.

You often Can’t Build a Business from Behind a Screen

Once people leave the safety net, they tend to do what I call displacement exercises—activities that look like work but don’t actually grow the business.

You know what I’m talking about:

• Tinkering with your website

• Adjusting your logo (again)

• Watching another training video

• Attending another virtual summit

• Perfecting your intake form

All while telling yourself, “I’m building my business.”

No, you’re not. You’re hiding. You’re staying busy to avoid what you’re really afraid of: hearing no.

Sales/Marketing is a form of Hunting. And Hunting Means Hearing “No.”

One of the best mindset books I’ve ever read is Go For No! by Richard Fenton and Andrea Waltz.

The core idea? The more “no’s” you hear, the closer you are to “yes.”

This is where most professionals fail. We were trained to avoid failure. But in business, failure is the path. That’s where the feedback lives. That’s where the refinement happens.

You have to be willing to:

• Go where your potential clients hang out

• Learn how they talk, think, and decide

• Show up consistently with something valuable

• Build trust, connection, and credibility over time

And you have to be okay with hearing:

• “Not right now.”

• “I’m not ready.”

• “I already have someone.”

That’s hunting. That’s business.

And that’s where the real growth happens—not just in your business, but in you.

Here are 5.5 Ways to Stop Hiding and Start Hunting

1. Pick one offer and one audience.

  Clarity kills confusion. Focus gives you power. If you’re selling to everyone, you’re selling to no one.

2. Build the daily habit of outreach.

  Your business lives and dies by the number of meaningful conversations you’re having. You don’t need a giant. audience you need consistent action.

3. Track your numbers.

  How many people did you reach out to this week? How many calls booked? How many offers made? Don’t guess. Track it like your life depends on it.

4. Sharpen your message.

  You should be able to say who you help, what problem you solve, and why it matters—in under 30 seconds. Make it memorable, not mechanical.

5. Build your emotional stamina.

  Every hunter feels fear, doubt, and discomfort. The successful ones don’t wait for confidence—they build it through action.

5.5. Get a real coach.

  Avoid being just another certification junkie. A coach who’s built something. Someone who can see your blind spots and call you out on your hiding. That kind of support will save you years of wandering in the wilderness.

You Already Have the Skill. Do You Have the Drive?

You might already be an expert. You may already have something powerful to offer.

But if you’re not hunting—every week, every day—you’re not building a business. You’re waiting. Hoping.

The wild doesn’t reward hope. It rewards hunters.

Need help becoming a hunter in your business?

This is exactly what I help people do inside my coaching intensives. If you’re ready to leave the cave and go get the life you want, let’s talk.

Start with a Coaching Exploration session. IT is free. click below.

Wouldn't it be great to have someone on your journey, with sales, and business and personal coaching experience!

          Jack Stanley. B. C. C